Kuching For Me (2015)
Kuching For Me (2015)
Kuching For Me (2015)
The Storytelling That Named Us
In 2015, Kuching For Me: Storytelling Contest invited Kuchingites to share what the city means to them. From these stories came not only a sense of pride and belonging, but also a new identity for our company. What began as Vanadium Land was reborn as Saradise — a lifestyle developer rooted in community, inspired by heritage, and guided by the people of Sarawak.
In 2015, Kuching For Me: Storytelling Contest invited Kuchingites to share what the city means to them. From these stories came not only a sense of pride and belonging, but also a new identity for our company. What began as Vanadium Land was reborn as Saradise — a lifestyle developer rooted in community, inspired by heritage, and guided by the people of Sarawak.
A contest that
became a conversation
A contest that
became a conversation
A contest that
became a conversation
In 2015, we invited Kuchingites to join a storytelling contest with a simple prompt: “Kuching for me is…”. What began as an open call for short essays soon became something far greater — it revealed the soul of the city, and in turn, gave us our identity.
In 2015, we invited Kuchingites to join a storytelling contest with a simple prompt: “Kuching for me is…”. What began as an open call for short essays soon became something far greater — it revealed the soul of the city, and in turn, gave us our identity.
In 2015, we invited Kuchingites to join a storytelling contest with a simple prompt: “Kuching for me is…”. What began as an open call for short essays soon became something far greater — it revealed the soul of the city, and in turn, gave us our identity.
At the time, we were known as Vanadium Land, a developer preparing to embark on a 272-acre integrated township. Like many, we could have followed the trend of adopting generic, Western-inspired names. But we wanted something different — something born from Kuching, for Kuching.
At the time, we were known as Vanadium Land, a developer preparing to embark on a 272-acre integrated township. Like many, we could have followed the trend of adopting generic, Western-inspired names. But we wanted something different — something born from Kuching, for Kuching.
At the time, we were known as Vanadium Land, a developer preparing to embark on a 272-acre integrated township. Like many, we could have followed the trend of adopting generic, Western-inspired names. But we wanted something different — something born from Kuching, for Kuching.
Voices From All Walks of Life — The contest gave us the answer. Over a hundred participants – from students and teachers to conversationists, expats, and community leaders – shared their stories. More than 1,500 votes poured in as Kuchingites rallied around the finalists. For weeks, the city buzzed with conversations about what Kuching truly means.
Voices From All Walks of Life — The contest gave us the answer. Over a hundred participants – from students and teachers to conversationists, expats, and community leaders – shared their stories. More than 1,500 votes poured in as Kuchingites rallied around the finalists. For weeks, the city buzzed with conversations about what Kuching truly means.
Voices From All Walks of Life — The contest gave us the answer. Over a hundred participants – from students and teachers to conversationists, expats, and community leaders – shared their stories. More than 1,500 votes poured in as Kuchingites rallied around the finalists. For weeks, the city buzzed with conversations about what Kuching truly means.
Storytelling
Storytelling
Storytelling
Dozens of heartfelt stories emerged — from fond memories of kopitiams and bustling Sunday markets, to reflections on unity across cultures, to dreams of a modern city that still treasures its heritage.
Dozens of heartfelt stories emerged — from fond memories of kopitiams and bustling Sunday markets, to reflections on unity across cultures, to dreams of a modern city that still treasures its heritage.
Dozens of heartfelt stories emerged — from fond memories of kopitiams and bustling Sunday markets, to reflections on unity across cultures, to dreams of a modern city that still treasures its heritage.
“For me Kuching is home. It has changed a lot with many parts gone or revamped for tourism. What makes it nice is that you don’t feel like you cannot breathe… we are not competing to be another urban jungle.”
— Father Alvin Ng, St Joseph Private School
“For me Kuching is home. It has changed a lot with many parts gone or revamped for tourism. What makes it nice is that you don’t feel like you cannot breathe… we are not competing to be another urban jungle.”
— Father Alvin Ng, St Joseph Private School
“For me Kuching is home. It has changed a lot with many parts gone or revamped for tourism. What makes it nice is that you don’t feel like you cannot breathe… we are not competing to be another urban jungle.”
— Father Alvin Ng, St Joseph Private School
“Kuching for me is walking around in the sunshine, soaking up the nostalgic atmosphere, stopping here and there to enjoy great local food and watching every moment of city life unfold around me.”
— Audrey Wan Ullok, Sarawak Tourism Federation
“Kuching for me is walking around in the sunshine, soaking up the nostalgic atmosphere, stopping here and there to enjoy great local food and watching every moment of city life unfold around me.”
— Audrey Wan Ullok, Sarawak Tourism Federation
“Kuching for me is walking around in the sunshine, soaking up the nostalgic atmosphere, stopping here and there to enjoy great local food and watching every moment of city life unfold around me.”
— Audrey Wan Ullok, Sarawak Tourism Federation
From Vanadium
to Saradise
From Vanadium
to Saradise
From Vanadium
to Saradise
Together, these voices pointed to one truth: Sarawak is a paradise, where nature, people, and identities coexist in harmony. From this came a new name: Saradise — coined from Sarawak and Paradise. It was more than a name; it was a vision of civilisational harmony, ecological balance, and artistic appreciation. Alongside it came our tagline: Live the Sarawak Dream.
Together, these voices pointed to one truth: Sarawak is a paradise, where nature, people, and identities coexist in harmony. From this came a new name: Saradise — coined from Sarawak and Paradise. It was more than a name; it was a vision of civilisational harmony, ecological balance, and artistic appreciation. Alongside it came our tagline: Live the Sarawak Dream.
Together, these voices pointed to one truth: Sarawak is a paradise, where nature, people, and identities coexist in harmony. From this came a new name: Saradise — coined from Sarawak and Paradise. It was more than a name; it was a vision of civilisational harmony, ecological balance, and artistic appreciation. Alongside it came our tagline: Live the Sarawak Dream.
The Story Became Our Foundation
This storytelling exercise also became part of the broader PlaceCORE project — the world’s first integrative development framework uniting masterplanning, design, business,
The Story Became Our Foundation
This storytelling exercise also became part of the broader PlaceCORE project — the world’s first integrative development framework uniting masterplanning, design, business,
The Story Became Our Foundation
This storytelling exercise also became part of the broader PlaceCORE project — the world’s first integrative development framework uniting masterplanning, design, business,
and human development. It gave us clarity: our role as a developer is not only to build structures but to create places that embody identity, ecology, and the arts.
and human development. It gave us clarity: our role as a developer is not only to build structures but to create places that embody identity, ecology, and the arts.
and human development. It gave us clarity: our role as a developer is not only to build structures but to create places that embody identity, ecology, and the arts.
CEO's Quote
CEO's Quote
CEO's Quote
As Dato Chris Chung, our Group CEO, reflected: “There are so many developments everywhere in Kuching, but as Kuching changes, do we really ask ourselves what it means to us? We realised our role as a developer is meaningful only when we build something that represents the spirit and identity of Kuching and helps to bring people together.”
As Dato Chris Chung, our Group CEO, reflected: “There are so many developments everywhere in Kuching, but as Kuching changes, do we really ask ourselves what it means to us? We realised our role as a developer is meaningful only when we build something that represents the spirit and identity of Kuching and helps to bring people together.”
As Dato Chris Chung, our Group CEO, reflected: “There are so many developments everywhere in Kuching, but as Kuching changes, do we really ask ourselves what it means to us? We realised our role as a developer is meaningful only when we build something that represents the spirit and identity of Kuching and helps to bring people together.”
A beginning,
not an end
A beginning,
not an end
A beginning,
not an end
The contest that began with a question ended with a transformation. Kuching For Me 2015 was the moment Vanadium Land became Saradise — a lifestyle developer rooted in community, guided by identity, and inspired by the people of Sarawak.
The contest that began with a question ended with a transformation. Kuching For Me 2015 was the moment Vanadium Land became Saradise — a lifestyle developer rooted in community, guided by identity, and inspired by the people of Sarawak.
The contest that began with a question ended with a transformation. Kuching For Me 2015 was the moment Vanadium Land became Saradise — a lifestyle developer rooted in community, guided by identity, and inspired by the people of Sarawak.
Explore Kuching For Me 2017 – The Design That Formed Us
Kuching For Me
2017
Explore Kuching For Me 2017 – The Design That Formed Us
Kuching For Me
2017
Explore Kuching For Me 2017 – The Design That Formed Us
Kuching For Me
2017
Contact us
+60 82 285799
enquiry@saradise.my
Level 1, TSG Tower, Lot 1,
Brighton Square, Jalan Song,
93350 Kuching, Sarawak.
Keep yourself updated!
Developments
Stay connected
Contact us
+60 82 285799
enquiry@saradise.my
Level 1, TSG Tower, Lot 1,
Brighton Square, Jalan Song,
93350 Kuching, Sarawak.
Keep yourself updated!
Developments
Stay connected
Contact us
+60 82 285799
enquiry@saradise.my
Level 1, TSG Tower, Lot 1,
Brighton Square, Jalan Song,
93350 Kuching, Sarawak.
Keep yourself updated!
Developments
Stay connected